Hiring An Auction Company

Estimating your assets value:

Typically, one of the first questions a business owner will ask me is, “how much will the assets bring at an auction”. After taking the time to review the assets, the auctioneer should give the client a conservative estimate of the sale based upon his experience and the current market trends. It is important that the company give realistic expectations so the seller can make informed decisions based on their best interest.

Compensation and Expenses:

Is the company you are considering working for you or against you? The agreement you decide may determine this.

A business owner should carefully consider how the auction company is compensated. The most common commission structures include: straight commission, outright purchase of assets, guaranteed base with a split above to both auctioneer and seller, guaranteed base with anything above going to auctioneer or a flat fee structure.

In a straight commission structure, the company is paid an agreed upon percentage of the total sale.

In an outright purchase agreement, the auctioneer simply becomes your end buyer. The company purchases your assets and relocates them. While this can be an option in some unique situations, keep in mind that they will want to purchase your assets at a very reduced price to make a profit at a later date.

In a minimum base guarantee, the auction company guarantees the seller that the auction will generate a minimum amount of sales. Anything above that amount either goes to the auction company or split with the seller. While a seller might feel more comfortable doing an auction knowing that he is guaranteed a minimum amount for his sale, keep in mind that it is the best interest of the auction company to secure a minimum base price as low as possible in order reduce their financial liability to the seller and secure higher compensation for the sale.

In a flat fee structure, the auctioneer agrees to show up for the sale and call the auction. There is no incentive for the auctioneer to get the best prices for your assets. The auction company is compensated regardless of the outcome of your sale.

What is the best option for business owners? In my experience, an agreed upon straight commission structure. This puts the responsibility on the auction company to offer the best outcome for everyone involved. There is an incentive for the auction company to work hard for both parties, set up and run a professional sale, get the highest bid and sell every item on the inventory. Successful auctions translate to a higher bottom line for both the seller and the auction company.

Auction Expenses:

In most auction agreements the expenses to conduct an auction are passed to the seller. If the auction company pays for the expenses, it is simply absorbed in higher commission rates.

All expenses should be agreed upon in advance in a written contract. Typical expenses will include the costs of advertising, labor, legal fees, travel, equipment rentals, security, postage and printing. A reputable auction company will be able to estimate all expenses based upon their experience in previous auctions. An agreement should be actual costs charged as expenses, not an estimated amount.

Advertising is typically the highest cost in conducting an auction. The auction company needs to set up an advertising campaign that will promote the sale to its best advantage and not overspend to simply advertise the auction company.

Once the auction is complete, the auction company should provide a complete breakdown of all expenses to the seller, including copies of receipts within the auction summary report.

Buyer’s Premium:

What is a buyer’s premium? If you attend auctions regularly, you are very familiar with this term. The auction company charges a fee to the buyer when they buy an item at auction.

The buyer’s premium has been around since the 1980′s and is standard auction practice. It was first used by auction houses to help offset costs of running brick and mortar permanent auction facilities. Since then, it has spread to all aspects of the auction industry. It is prominent in online auctions and allows auction companies to cover added expenses incurred from online sales.

It is the responsibility of the auction company to provide clear disclosure of the buyer’s premium to both the buyers and the sellers. Those not familiar with auctions are often taken back by the buyer’s premium. They looked upon it as an under handed way for the auction company to make more money. Reputable auction companies will provide full disclosure within the auction contract, advertisement and bidder registration.

Typically, an auction company will charge online buyers a higher buyer’s premium percentage than those attending an auction in person. Extra fees are incurred with online bidding and are charged accordingly to online buyers. This provides the seller a level playing field for both online buyers and those attending the auction in person. Without the buyer’s premium, there is no way to do this.

Pre-Sales:

We’ve all been there. We’re looking forward to attending an auction only to find that some items were sold prior to the auction date.

As an auctioneer with over thirty-six years of experience, I can honestly state that pre-sales will hurt an auction. When a company decides to liquidate their assets, it is easy to sell off high-end pieces of equipment through online sources, equipment vendors or to other businesses. The seller receives instant cash and avoids paying a commission to an auction company.

Auctioneer’s find themselves appearing to acting in a self-serving capacity when potential clients say they are planning to sell off parts of their inventory prior to an auction. It’s hard not to consider the auctioneer’s commission when they warn you not to pre-sell anything. Yes, the auctioneer wants to earn a commission on those sales but it is more important that the auctioneer protect the sale from potential negative backlash that comes from pre-selling. The buying public knows when an auction has been “cherry picked” prior to the sale and it reflects in their bidding. It becomes a sale of “leftovers” and that impacts prices.

A buyer who purchases prior to the auction usually does not attend the sale. They already bought equipment at a good price with no competition. If they do attend the auction, they tend to let others know of their great pre-sale purchases which again, impacts prices and the overall excitement of the sale.

It is important to understand that auctions work best with a complete inventory. You want competition on your higher end equipment. The easy to sell items make it possible to gain respectable prices for hard to sell items.

When a business owner decides to liquidate their equipment assets, there is only one opportunity to do it right. Hiring a reputable auction company will assist you with a professional, orderly and timely liquidation.

How To Determine Which Home Based Business Is Right For You!

In today’s world, who DOESN’T want to make money from home? The 2 primary things at your disposal are that the economy calls for this but also that technology has never made it easier for us! You can literally reach the globe and have things become viral today via Facebook and the power of social networking. It is almost harder to believe that despite these things, the majority of people that get involved STILL fail for some reason. So how do you pick and choose which home based business is proper for you?1.) Your “Why” – You will need to CLEARLY determine what is motivating you to want to work from home. If your “why” isn’t strong enough, typically you won’t succeed. I’m not talking about “I need the money” type of why. I’m talking about a true passion or desire to succeed at something that you feel you can/will make a difference with. Unlike punching a clock and exchanging your time for money (usually piddly money), working from home REQUIRES consistency and drive to the fullest. You will not continually display this on a consistent basis if you don’t enjoy what you’re doing and believe it has a purpose for you and for your customers.When I quit my “job” and started marketing online full time, I was torn between the “Should I or shouldn’t I” phase. I was making enough money online to justify it but my fear of “what if?” set in. I figured out that my “Why” was due to overwhelming medical bills and having NO chance to pay for them until/unless I did something different. My “job” was capped and my income was capped. Home based businesses are notorious for not “capping” you, your potential or your income. Quite attractive when your “Why” is strong.2.) Skill – Let’s face it. There is a certain amount of skill required for a particular business opportunity. This is something that I deal with everyday with my students. They want to get into internet marketing but they “Don’t know how to build websites” and many other excuses. Guess what? Either did I! That’s the beauty of these businesses is that although skill might be required, it CAN be learned and improved upon.I am now building sites, landing pages, sales funnels, blogs, installing plugins, etc. If you would have mentioned these to me years ago, I wouldn’t have even known what they were! So rejoice in the fact that whatever your opportunity is, it WILL require skill that you can improve upon!. The smart “go getter” will pick an opportunity where they are already skilled if possible OR be willing to dive in and learn and not be intimidated by it!3.) Experience – It isn’t likely that you will have experience in whichever opportunity you decide to get involved in and that is normal I think. When I bring experience up, I am referring to being realistic about YOUR personal experience level with this opportunity you are considering. In other words, just because Ralph down the street is achieving success does NOT mean that you will. Draw your OWN conclusions from your OWN experiences, NOT from Ralph’s experience.These opportunities are generally only going to share results from their highest achievers. I believe that means the 1 or 2% that actually achieve tremendous success in this opportunity. They are the ones that do the sales pitches and the infomercials and such because they don’t want to tell you about the other 98% that never made a dime. Be realistic and draw YOUR conclusions. Don’t allow outside influence like this distort your perspective of a particular home based business opportunity. Only YOU can draw this conclusion.4.) Start Up Fees – Many opportunities will ask for and require payment for many different things and reasons. This is normal and shouldn’t scare you away. Businesses require money to start up and require money to build them. However, do NOT blow your budget for any opportunity. If you wish to start or join an opportunity that requires more money than you currently have or can spend, SAVE the money and get involved then. Reason being is this…..you will learn to resent your decision and the opportunity when you don’t see immediate results. It is common for the opportunities to insinuate that if you spend xxxx amount NOW, you can recoup your loss by working the system.Sometimes this is true and I believe it is always possible but it certainly is not probable. If they try to persuade you to move forward when you resist, I would say that is a red flag. Start up fees should be paid and disbursed and forgotten about. Move forward in your decision and give it an honest effort. This leads me to my next helpful tip….5.) Seed Planting – When a farmer goes out and plants seeds, they don’t do this so that they can come back tomorrow and see results. They plant the seeds knowing full well that the results might not happen for quite some time. This is how I always treat home based business also. Many get started, they plant some seeds and get some things accomplished, they don’t see immediate results and the bail out. This is a HUGE problem and one of the leading causes of failure in these home based business opportunities in my opinion.You need to generally give these opportunities adequate time to develop and you need to be smart enough to stick it out for the harvest! You certainly wouldn’t want to be involved in something that yielded immediate results because THAT would most likely be some kind of bogus scam. Instead, moderate results and/or dismal results that continually get better are what you’re looking for. The harvest is waiting and you certainly can’t enjoy it if you bail.In closing, I’d like to simply point out that it is my opinion that ANY home based business CAN generate a good living for the right person. It is usually the person behind the opportunity promoting it that causes the failure. Self sabotage and “re-inventing the wheel” are SO common. Instead of doing what you were taught, you decide to skip this or talk yourself out of doing that…and the next thing you know, you don’t have anything to show for your efforts.However, your efforts weren’t done properly so of course your results weren’t good. Now that I have reached the level of success that I have, I can honestly say that there has never been a better time to get involved in home based business. The decision to do this has changed my life completely in all ways and it has done the same for thousands in this poor economy.I strongly suggest that while evaluating ANY home based business opportunity, you FIRST evaluate yourself because it will most likely be YOU and only YOU that create the failure. We are self sabotaging humans and our loved ones are notorious for not being supportive in these ventures. Surround yourself with others that are successful and ask for help. If you are willing to do the work and go through the motions properly, most that are successful will be more than happy to help you.They should appreciate that you are striving to learn but do NOT expect them to offer advice and then watch you decide to NOT do what they said or to “modify” it and do it YOUR way. Your “Why” simply needs to be strong enough to do any of these things. If it were as easy as it sounds on paper, nobody would work for anyone and we’d all be working from home. If you don’t have determination and drive to be successful, you won’t. It’s not rocket science! I encourage you to go for it. It sure has made ALL the difference in my life!

Five Tips for Selling at Live Auctions

Ah, the old-fashioned country auction! The idea of a country auction conjures up certain images for people. The image of a fast-talking auctioneer offering up an antique table or chair is a popular example.

People who are buying household goods or collectibles are looking to get their items at the lowest price possible. However, the people who are selling their items at auction are hoping for the highest price!

Unless a person is in the business of buying and selling antiques or other items, not a lot of thought goes into how goods are prepared for sale via the auction process. However, if you are one of the growing number of people using auction venues to sell your collectibles or other inventory, there are a few things to learn first about how to sell at auction before you bring a truckload of stuff over to the next event.

Tip 1: Make sure the things you want to sell are a good “fit” for the auction house you’ll be using.

Never bring a load to an auction house without actually having been to one of the previous auctions. It’s important to get a feel for the type of goods that the house sells. For example, at one very rural country auction it was common for the owners to sell live chickens, pots and pans, car parts, and farm equipment.

After close investigation, this would not be the right venue for selling your daughter’s “Hello Kitty” collection. On the other hand, the spare John Deere parts that you bought at last week’s yard sale might be just the right thing for the buying crowd at this auction.

Tip 2: Be sure you clearly understand the terms and policies of the auction house.

Visit with the auctioneer ahead of time. Call to find out what the best days and times are to visit. One of the worst possible times to drop in for an informational visit with an auctioneer is the day of the auction. Call ahead and ask. While you’re at it, find out what are the best days and times to drop your stuff off.

Once you have a little time with the auctioneer, you’ll be able to find out what type of commission he or she takes from consigners (which is you), and what type of paperwork might be needed. Some auction houses send out Form 1099 tax forms at the end of the year. An auctioneer may need to see your identification and have you fill out a W-9. Be prepared.

Find out what happens to your items if they don’t sell. For example, some auctioneers may have a minimum starting bid. If, for some reason, one of your items does not sell, it may be grouped with another one of your pieces. Know the auctioneer’s strategy beforehand so that you aren’t surprised on pay day.

Tip 3: Make sure the auctioneer knows what you’re selling.

It might be perfectly obvious to you that the signed print you are consigning is a rare and valuable piece of art. However, the auctioneer may not know this particular artist. Make a note of anything particularly special about your items, and leave the note with the piece. Be sure to tell the auctioneer about it as well. He or she might determine that this is something to highlight on the company website or in the newspaper listing.

Tip 4: Present your items neatly.

No one likes to have to dig through a box full of grimy and greasy car parts to see what treasures might be in there. Separate the parts and lay them out on a flat, or use more than one box to de-clutter the lot.

There is no need to buy fancy display boxes. It’s easy enough to go to the local convenience store or supermarket and ask if you can have the emptied boxes or flats that they are discarding.

While it’s good to present clean items, take care not to ruin the value of anything by over cleaning. For example, if you find some old cast iron cookware, clean the obvious dirt and grime, but don’t scrub it to its original finish. For many people, this ruins the value of the item. So, clean and tidy and organized is the key here.

Tip 5: Don’t complain to the auctioneer if your stuff doesn’t sell for as much as you’d like.

The phrase to remember here is, “You win some; you lose some.” That’s just the way it is. There are some days where an auction house is loaded with people who all seem to want what you’re selling. There will be other days where the crowd is sparse, and the bidding is simply not competitive.

Remember that it’s in the auctioneer’s best interest to sell your things for the highest possible hammer price. But sometimes, it’s just not going to be a stellar sale. The auctioneer is only human, and is also disappointed if a sale doesn’t go as well as planned.

If you notice that every time you bring a bunch of goods to sell that you’re not realizing as much as you think you honestly should, try another auction venue and compare apples to apples. That is, bring the same types of items to the new auctioneer and compare the results.

Unless the auctioneer is particularly disagreeable or inconsiderate to you or buyers, there is no reason to confront him or her about a sale. If you find you just don’t care for an auctioneer’s style or methods, find another one. Believe me, there are plenty of them out there!

The primary thing to remember as you learn how to sell at auction is that the business is unpredictable at best. You will have good days, some not-so-good days, some great days. The more you sell, the more experience you will gain, and the more enjoyable the business will be.